Project Overview
The client approached us with a clear yet challenging vision. They required a logo that resonated with both sophistication and warmth—a design that was inherently classy while remaining unmistakably approachable. In a saturated market like beauty salons, where visual identities often blur together, the brief was to create a logo that would stand out effortlessly. It needed to capture the elegance of the beauty industry while inviting every individual, ensuring immediate recognizability and connection.
Project Objectives
In the competitive urban landscape of Dubai, the beauty salon scene is crowded with numerous players. The client wanted to disrupt the notion of exclusivity prevalent in high-end salons. Instead, they envisioned a brand that was genuinely inclusive—one that served a diverse clientele from all economic backgrounds. The challenge was ensuring that the logo wouldn’t intimidate or alienate potential clients but rather exude a nurturing, caring, and welcoming aura.
- Drive Organic Traffic to the company website
- Generate qualified leads.
- Maintain visibility and ranking stability
- Improve Website Engagement
Our Solution
At BetterX, we embarked on an intensive brainstorming journey. We delved into market trends, dissected consumer behaviour, and evaluated prevailing design languages within the beauty industry. This collaborative creative process helped us identify the need for a logo that balanced luxurious elegance with gentle accessibility.
